La Bohème

I am working on the last project, which is to help La Bohème to establish their brand. This is a new brand that aims for potential customers who aged between 25 to 40. In this project, I will create an Instagram account, a digital billboard, and a short advertisement to promote the brand. The simplistic logo represents our brand's core value to uphold simplicity and functionality. The Billboard demonstrates that we are designing stylish and practical clothes for all gender while the short advertisement shows the energetic side of our brand. Last but not least, the collections could be seen in our Instagram account.

Since we emphasizes on functionality, simplicity and sustainability, most of the materials we used are denim (jeans), lightweight cotton, and some other quick-dry materials, so that the users can enjoy the convenience brought by our clothes. Some other small details, such as pockets, can be found in our designs as well.